What We Did
We helped reposition Cheribundi with messaging that married performance with wellness and recovery for everyday consumers. Our creative approach focused on product benefits, use cases, and social proof. On the retention side, we launched a full lifecycle in Klaviyo—targeting first-time buyers, subscription opt-ins, and lapsed customers with high-impact flows.
Our creative process delivers results
What’s our approach?
We’ve mastered an iterative campaign discovery cycle that identifies the strongest approaches to
meet your goals.
Research & Personas
We start by analyzing customer reviews, press, research, and competitor strategies to understand your audience and what they love about your product.
Hypothesis & Briefing
Using our research and customer personas, we develop multiple hypotheses for each unique value proposition, creating angles to test in new ads.
Retrospective
After testing, we conduct thorough debriefs to analyze campaign performance. What worked? What didn’t? What resonated with the audience?







Real Success Stories from Our Partners
With a firm grasp of the health and life science markets, we’re a trusted partner to top-tier pharma, biotech, medical
device, clinical research, and healthcare vendor companies.
Stop wasting millions of dollars on ineffective marketing.
The purpose of marketing is to make money. Period. If anyone says something differently, they’re confused or selling something.
So much marketing is ineffective. It contributes no revenue, it damages your profitability, and it doesn’t drive incremental growth to the business. This is why accurate marketing measurement and understanding incrementality is so appealing.
Marketing Solutions
The Advantage of Automation
Reputation Management
Half Magic beauty.
Using our research and customer personas, we develop multiple hypotheses
for each unique value proposition, creating angles to test in new ads. After testing,
we conduct thorough debriefs to analyze campaign performance. What worked?
What didn’t? What resonated with the audience?